COUNTEE CULLEN (MEZZANINE)

SATURDAY, JULY 19

1:00 – 2:00pm             CONTENT CONTROL PUBLISHING: THE PROS AND CONS OF
Room A                        DIGITAL PUBLISHING (DIY)
                                   

Cost effectiveness and immediacy to market have been heralded as major advantages of do-it-yourself publishing. But there are numerous others, many of which are being emulated by majority publishes, which make DIY effective and ideal for entry into the publishing marketplace. This panel of experts explains DIY in detail and offers insider tips on capitalizing on this booming technology. This seminar is sponsored by HBF Publishing.

2:15 – 3:30pm             LOW COST/NO COST MARKETING

Room A                        Exclusive Seminar by Adrienne Smith, Adhere Network

                       
We live in a progressive and technologically advanced society. Big budget marketers are reaching their customers in ways that we never would have considered years ago. Big budget marketers have just that, Big Budgets! How do you compete when you don't have the budget? You go back to the basics. This presentation will provide affordable concepts to business owners who are interested in promoting their business on a restricted budget. This seminar is sponsored by HBF Publishing.

3:45 – 5:00pm             CMS TECHNOLOGY FOR AUTHORS & PUBLISHERS

Room A                        Exclusive Seminar by Darnell Smith, Business In The Black

This seminar will discuss how using a Content Management System-based website can help Authors, Journalists and Writers build a powerful presence on the web to promote their work and attract new sales. It will introduce the value of Content Management System based websites; advantages and disadvantages of having a member based website; how Group Level login can increase your bottom line from your internet sales; E-Commerce (Online payments for services, Online Shopping) introduction; how to setup Credit Card processing for FREE using Paypal, 2CheckOut and others; affiliate income online and how to find hi yield affiliate partners like Google's Adsense; Viral Marketing (Internet advertising, E- mail marketing, Opt-in and Opt-out laws); using CraigsList and BackPage to boost your sales early in the game FREE; Search Engine tricks to get your website high on the search engines fast... and much, much more. This seminar is sponsored by HBF Publishing.

1:00 – 2:15pm             FROM INSPIRATION TO PUBLICATION: A WRITING WORKSHOP
Room B                        with AUTHOR GRACE EDWARDS

Grace F. Edwards teaches creative writing, and has been a member of the Harlem Writer's Guild since 1970.  Her first novel, In the Shadow of the Peacock, was originally released in 1988, and will be reprinted by Harlem Writers Guild Press. Do or Die is the fourth novel in the Harlem-based mystery series featuring former cop Mali Anderson. The first book, If I Should Die, was released in 1997 and earned an Anthony Award nomination for Best First Novel. The second book, A Toast Before Dying, won the 1999 Fiction Honor Book award from the Black Caucus of the American Library Association. No Time to Die, the third novel, was released in 1999. Film and TV rights to the series have been sold. This seminar is sponsored by HBF Publishing.